EXAMPLE:
Fandoms are heavily dependant on the internet. This has heavily changed the film industry because the films wanted to be created would already have an existing audience. However, after the audience has been made, they make parodies of them.
Fanfiction is a combination of the film and something the audience have made up, reinventing it. There is a far bigger sense of OWNERSHIP than over before.
Readings of films are informed by cine literate people who understand how films should work. Reference to texts, you need to have watched other texts. Its's built around the text, bringing stuff from their experience to add meaning to it (Intertexual, negotiated reading).
Indiana Jones
When a film doesn't satisfy their audience:
• "five years later and I still want a refund"
PLEASURE:
1) Personal relationships sense of community (social media)
2) Personal identity - identitify with the character, strength, no ordinary, confidence
Active spectatorship:
- Fanfiction (adapted, parody, feminism, more cine literate, oppositional reading)
- Participitary audiences, expanded beyond the movie
Auteur Theory (1960):
- around before Fanfiction
- people who want a change in films just like fans who want a change in their favourite film franchise
